Wella Red Launch

wella

RED Partnership/Loyalty Launch


OBJECTIVE

  • To deliver the mechanics of the 2005/6 partnership program
  • To introduce the ‘new’ Wella
  • To deliver an evening that confirms Wella brand values
  • To produce an evening that positions Wella at the cutting edge of the industry

RESULTS

  • A national roadshow incorporating a three hour cocktail party was delivered by way of using a combination of entertainment, dance and a special effect that had the Wow factor. Six 3-metre high plastic bubbles represented the six values (worlds) of RED; Na├»ve, Constructive, Rebellious, Love, Contemporary, Bold. Inside these Wella Worlds were models anad dancers who bought the show alive and confirmed Wella as a company who dares to be different.

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