Extreme Poker – Australia Launch
Extreme Poker UK for strategic reasons wanted to increase Australia traffic to their international poker site and needed to launch the Extreme Poker brand in Australia that would be rated by the amount of domestic and worldwide press it received.
For that to occur we needed a site that would take in the best of Sydney’s panoramic views and a stunt that even by an extreme measure was going to be challenging.
Some 6 months later we broke all the necessary authority’s to stage the event on North Head and found a rigging crew which had the reputation and safety standards to build the poker platform.
The event attracted every major TV network in Australia and the images was syndicated world wide to make this event the most media successful product launch in Australia that year.
