RED Partnership/Loyalty Launch
OBJECTIVE
- To deliver the mechanics of the 2005/6 partnership program
- To introduce the ‘new’ Wella
- To deliver an evening that confirms Wella brand values
- To produce an evening that positions Wella at the cutting edge of the industry
RESULTS
- A national roadshow incorporating a three hour cocktail party was delivered by way of using a combination of entertainment, dance and a special effect that had the Wow factor. Six 3-metre high plastic bubbles represented the six values (worlds) of RED; Naïve, Constructive, Rebellious, Love, Contemporary, Bold. Inside these Wella Worlds were models anad dancers who bought the show alive and confirmed Wella as a company who dares to be different.
