Konica Minolta


Konica Minolta True Blue Incentive – 70 delegates


  • To sell more digital cameras
  • To confirm Konica Minolta as an Aussie True Blue icon
  • To reward top achievers and motivate emerging sales performers
  • To reinforce Konica Minolta brand values


  • The chartering of a 4 star cruise ship off Cairns set the True Blue theme. Cruising to Lizard Island, Cooktown and incorporating the best of the reef were highlights, however there was a twist. By accommodating a team of decorators on board, every night the ship transformed into a completely new world. A Roman Empire, a Shipwreck and a Cane Toad Race night all on board ensured that this was the best ever industry incentive.