To deliver
the mechanics of the 2005/6 partnership program
To introduce
the 'new' Wella
To deliver
an evening that confirms Wella brand values
To produce
an evening that positions Wella at the cutting
edge of the industry
RESULTS
A national roadshow incorporating a three hour cocktail
party was delivered by way of using a combination
of entertainment, dance and a special effect that
had the Wow factor. Six 3-metre high plastic bubbles
represented the six values (worlds) of RED; Naïve,
Constructive, Rebellious, Love, Contemporary, Bold.
Inside these Wella Worlds were models anad dancers
who bought the show alive and confirmed Wella as
a company who dares to be different.
