Launch of Virgin Atlantic
in Sydney OBJECTIVE
Virgin Atlantic set Unlimited the following product
launch objectives
that the
first Virgin Atlantic flight on Australian
soil was memorable
to ensure
Virgin Atlantic was in the national and international
media
to provide
a "Sydney experience" for 200 VIPs
to make Virgin
Atlantic's party, the "party of
the year"
to showcase
Virgin Atlantics Upper Class suite
RESULTS
The launch took place over three days . It started
with a spectacular landing of the new airbus with
a surf carnival theme, followed by a welcome party
complete with Mud Crab Racing on the harbour. Continuing
with the surf carnival theme, Luke Mangan prepared
lunch at Bondi beach whilst Richard Branson arrived
by helicopter flanked with a bevy of beautiful beach
babes. The final night hosting a party for 1500
guests used very clever special effects inside a
massive hot air balloon; The Upper Class suite was
the showcase of the evening.
