To confirm Konica
Minolta as an Aussie True Blue icon
To reward top achievers
and motivate emerging sales performers
To reinforce Konica
Minolta brand values
RESULTS The chartering of a 4
star cruise ship off Cairns set the True Blue theme.
Cruising to Lizard Island, Cooktown and incorporating
the best of the reef were highlights, however there
was a twist. By accommodating a team of decorators
on board, every night the ship transformed into
a completely new world. A Roman Empire, a Shipwreck
and a Cane Toad Race night all on board ensured
that this was the best ever industry incentive.
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