To create customer loyalty for the relaunch of Rosemount Wines
To confirm brand values of Rosemount Wines
To motivate customers and overachieve sales targets
RESULTS Over one year, 4 incentive programmes were designed to reward high achievers each quarter. Incentives were designed for a largely male audience whom were all well travelled, they were high net worth individuals who were time poor and discerning in their travelling experiences. Activities had to engage and over deliver. Incentives were targeted to this demographic to New Zealand for the Bledisloe Cup, to Hong Kong for the Rugby 7s and to Lizard Island for deep sea fishing. The final incentive was to include partners as the ìDiamondî ultimate experience in Vietnam. Refer to videos below to view these highlights.
