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When we won the business to
launch Virgin Atlantic in 2004, we were Corporate
Events Unlimited. But there was one problem: Virgin
Atlantic has an aversion to anything 'corporate'
and they didn't like our name.
We thought about that and decided Corporate Events
was only one part of what our company does. And
as part of our name, it was probably limiting
us. But we are certainly Unlimited in whatever
we do. And that's how we got our name. [more]
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